Shop All Mental Reps Co.

Explore books, toys, and bundles rooted in the science of sports and performance psychology.

A colorful children's toy organizer shaped like a robot with four drawers. The robot has a green head with black eyes and a smile, blue arms, and orange feet.

Routine Robot

The toy that turns routines into lifelong habits.

Routine Robot Playbook

Get a year’s worth of rep trackers, pro plays from the experts, and more.

Front view of sticker refill roll for the Routine Robot and Rep Tracker chore chart alternative for kids, on a white background.

Routine Robot Sticker Refills

Keep stacking days with our randomized sticker roll.

Routine-Builder Bundle

Bundle the Routine Robot save 10% and get free shipping.

Front view of picture book The Rep Squad Build a New Routine showing character illustrations on a white background.

The Rep Squad Builds a New Routine

This playful story empowers kids to build routines.

The Science of Mental Reps Co.

You don’t have to be a pro athlete to learn to think like one! When manageable struggles feel like play, kids can build the same skills as MLB players, astronauts, and prima ballerinas.

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