The Rep Squad Builds a New Routine
Building a new routine can be hard! This Rep Squad book shows what happens inside your brain as routines become lifelong habits. Meet Paddy the Prefrontal Cortex, Benny the Basal Ganglia, Neela the Neuron, and more of the Rep Squad as they build the mental skills kids need to succeed.Â
This adorable book translates neuroscience and performance psychology into a shared language for kids and caregivers—all while the Rep Squad goes on an adventure through your kid’s brain.Â
- Use with the Routine Robot to turn routines into habits
- Approachable characters translate science for kids and caregivers
- Understand how routines become good habits through repetition
Proven by pros. Made for kids. Loved by parents.
Her routine was 45 minutes long, with lots of help and reminders. After the Routine Robot, we saw a dramatic reduction to 15 minutes—totally on her own!
— Chelsea, Parent
In just two weeks, the Routine Robot dramatically shifted our son's attitude, motivation, and overall independence!
— Jake, Parent
My kids couldn't wait to use the Routine Robot every morning. And when they earned their 'big prize,' they were SO proud of themselves.
— Rachel, Parent
For the next generation of game-changers.
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FAQs
All products purchased during our limited presale will ship before 12/25/26.
This educational children’s picture book shows kids what really happens in their brains when they build a new routine. By following the Rep Squad as they help Paddy build a routine, kids learn why routines feel hard at first and get easier with practice.
Like the Routine Robot, the book is written for children ages 3 and up. The story and illustrations are simple enough for toddlers and preschoolers, while the ideas about consistency and follow-through are relevant for older kids—and even grown-ups.
The Rep Squad Builds a New Routine works on its own as a story about building routines and sticking with them. Many families also pair it with the Routine Robot, so kids have both the story and the hands-on tool. Get them paired together with the Mental Reps Co. Routine-Builder Bundle.
This educational story helps teach kids responsibility and how to build good habits by showing how building routines works from the inside out. Rooted in the same sports psychology behind everything we make, it helps kids understand that showing up and following through is a mental skill they can build.
Please reach out to support@mentalrepsco.com, and we’ll get back to you ASAP.
Meet the Rep Squad
These adorable friends live inside every kid's brain! By offering a shared language to discuss the neuroscience of mental skills, the Rep Squad helps you grow together.








