The Rep Squad Builds a New Routine

$18.99

Building a new routine can be hard! This Rep Squad book shows what happens inside your brain as routines become lifelong habits. Meet Paddy the Prefrontal Cortex, Benny the Basal Ganglia, Neela the Neuron, and more of the Rep Squad as they build the mental skills kids need to succeed. 

This adorable book translates neuroscience and performance psychology into a shared language for kids and caregivers—all while the Rep Squad goes on an adventure through your kid’s brain. 

  • Use with the Routine Robot to turn routines into habits
  • Approachable characters translate science for kids and caregivers
  • Understand how routines become good habits through repetition
Secure Checkout
Easy Returns
For Ages 3+
Research Backed

Proven by pros. Made for kids. Loved by parents.

Her routine was 45 minutes long, with lots of help and reminders. After the Routine Robot, we saw a dramatic reduction to 15 minutes—totally on her own!

— Chelsea, Parent

In just two weeks, the Routine Robot dramatically shifted our son's attitude, motivation, and overall independence!

— Jake, Parent

My kids couldn't wait to use the Routine Robot every morning. And when they earned their 'big prize,' they were SO proud of themselves.

— Rachel, Parent

For the next generation of game-changers.

FAQs

All products purchased during our limited presale will ship before 12/25/26. 

Meet the Rep Squad

These adorable friends live inside every kid's brain! By offering a shared language to discuss the neuroscience of mental skills, the Rep Squad helps you grow together.

Benny the Basal Ganglia, your brain's Engineer, a blue character wearing pink glasses
Paddy the Prefrontal Cortex, your brain's Team Captain, an orange character with arms crossed
Neela the Neuron, your brain's Messenger, a purple one-eyed character with branching arms
Mylo the Myelin, your brain's Builder, a green character with hands on hips
Alex the aMCC, runs your brain's Growth Zone, a green character with long legs
Hollie the Hippocampus, your brain's Memory Librarian, a pink character with curling arms
Andi the Amygdala, runs your brain's Alarm System, a red and orange character with arms raised